Venue · Columbia, SC

Williams-Brice Stadium Events & Tickets

Williams-Brice Stadium in Columbia, SC has 3 upcoming events. Browse the full calendar below, with dates, times and official ticket links.

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Oct24Sat
Univ of South Carolina Gamecocks Football vs. Tennessee Volunteers Football
3:30 PM
Tickets
Nov7Sat
Univ of South Carolina Gamecocks Football vs. Texas A&M Aggies Football
Time TBA
Tickets
Nov21Sat
Univ of South Carolina Gamecocks Football vs. University of Georgia Bulldogs Football
Time TBA
Tickets

About Williams-Brice Stadium

Williams–Brice Stadium is a football stadium located in Columbia, South Carolina, United States. It serves primarily as the home of the South Carolina Gamecocks football team, but has also been the site of many concerts, state high school football championships, and various other events, including the annual Palmetto Capital City Classic between the Benedict Tigers and the South Carolina State Bulldogs until the last game in 2005. It is currently the 16th largest on-campus college football stadium in the NCAA and is located on the corner of George Rogers Boulevard and Bluff Road adjacent to the South Carolina State Fairgrounds. Carolina football teams consistently attract standing-room-only crowds to Williams–Brice Stadium. The atmosphere on game days has been voted "the best" by SECsports.com, and has been noted as being among the loudest environments to play in by opposing players.

Source: Wikipedia (CC BY-SA 4.0)

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Photo: SRA MARVIN PRESTON, Public domain, via Wikimedia Commons

Venue facts

Type: Stadium
Opened: 1934
Capacity: 77,559
Home of: South Carolina Gamecocks
Official website: williamsbrice.com ↗

Venue information

Address: 1174 George Rogers Blvd , Columbia, SC, 29208
Box office phone: Athletics Events: USC Athletics Ticket Office - 803-777-4274 | For concerts: Colonial Life Arena box office does not take orders over the phone. Box Office Hours : See https://www.coloniallifearena.com/ USC ATHLETICS GAME DAY TICKET OFFICE HOURS: Day of Game - 4 hours prior to kickoff.
Box office hours: General Football Gameday Info may be found here: https://gamecocksonline.com/gameday/football/USC Concerts: In Advance at the Colonial Life Arena and Day of the Show at the Bignon Gameday Center Ticket Office: https://www.coloniallifearena.com/
Payment: Cashless Venue - For Football Games and Concerts: Visa, Mastercard, Discover, & American Express
Will call: For USC Football Games - Located at the Bignon Gameday Center at the corner of George Rogers Blvd. and Key Road. Opens : Four hours prior to game time. For Concerts - Located at the Bignon Gameday Center at the corner of George Rogers Blvd. and Key Road. All advance ticket sales for the concert will be handled at the Colonial Life Arena prior to the day of the concert. On the day of the concert, everything will be available at the Bignon Gameday Box Office for concert day operations. Hours can be found on https://www.coloniallifearena.com/ ** PLEASE BRING PICTURE I.D., THE ACTUAL CREDIT CARD USED TO PURCHASE THE TICKETS, AND YOUR CONFIRMATION NUMBER TO CLAIM ANY WILL CALL TICKETS AT THE BOX OFFICE. **

Know before you go

Parking: For USC Football games - https://gamecocksonline.com/gameday/parking/ For Concerts - Advance parking at stadium is sold on Ticketmaster.com. All other area lots are controlled and operated by property owners at their discretion.
Accessibility: * This venue is accessible.* For Gamecock Football Games- Please see the ticket office at the Bignon Gameday Center for information on gameday. For Concerts - Accessible Seating is sold through Ticketmaster.com, and in person at the Colonial Life Arena Box Office in advance or at the Bignon Gameday Center on the day of the show.
Rules: * PROHIBITED ITEMS * - Purses larger than a clutch bag (4.5" x 6.5"), briefcases, backpacks, and cinch bags of any kind, fanny packs, luggage of any kind, computer bags/cases, camera bags/cases, binocular bags/cases or any bag larger than the permissible size (12" x 6" x 12") or that does not meet appropriate clear bag standards. Please see Clear Bag Policy here: http://www.gamecocksonline.com/ot/clear-bag-policy.html Coolers, thermoses, cups, bottles, cans, flasks (exception: 1 sealed bottle of water per person for Football Games ONLY) - Food of any kind (*For Concerts/Special Events, please see https://www.coloniallifearena.com/ for event-specific information to see if sealed water bottles are allowed as this can vary by event.) Video cameras, tripods, recording devices, detachable camera lenses over 6", selfie sticks, Weapons/concealed weapons, Alcoholic beverages, Containers of any kind, Aerosol and spray cans, Umbrellas, Mace/pepper spray, Animals (except service animals), Laser lights, strobe lights and pointers, Irritants such as artificial noisemakers, Fireworks/explosives, Inflatables (beach balls, etc.), Flags and flagpoles, unauthorized banners or posters, Strollers, Illegal drugs, Seat cushions that include pockets, zippers, compartments or covers, Personal seatbacks with armrests, Masks of any kind, Drones, Other items that in the judgement of stadium management pose a safety hazard or diminish the enjoyment of an event by other patrons * SMOKING POLICY * The University of South Carolina and all its grounds are smoking and tobacco free. Please find more info here: https://www.sa.sc.edu/healthycarolina/initiatives/tobacco/ * CHILDREN RULES * For Football Games and Concerts: Every Patron Needs a Ticket.
Children: For Football Games: Children 2 years and younger are free as long as they do not occupy a seat. For Concerts: Every Patron Needs a Ticket.

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Williams-Brice Stadium: FAQs

What's on at Williams-Brice Stadium?

Williams-Brice Stadium has 3 upcoming events. Next up: Univ of South Carolina Gamecocks Football vs. Tennessee Volunteers Football on Saturday, October 24, 2026.

Where is Williams-Brice Stadium?

Williams-Brice Stadium is located at 1174 George Rogers Blvd , Columbia, SC, 29208.

How big is Williams-Brice Stadium?

Williams-Brice Stadium has a capacity of around 77,559.

Is there parking at Williams-Brice Stadium?

For USC Football games - https://gamecocksonline.com/gameday/parking/ For Concerts - Advance parking at stadium is sold on Ticketmaster.com. All other area lots are controlled and operated by property owners at their discretion.

Does Williams-Brice Stadium have accessible seating?

* This venue is accessible.* For Gamecock Football Games- Please see the ticket office at the Bignon Gameday Center for information on gameday. For Concerts - Accessible Seating is sold through Ticketmaster.com, and in person at the Colonial Life Arena Box Office in advance or at the Bignon Gameday Center on the day of the show.

When is the Williams-Brice Stadium box office open?

General Football Gameday Info may be found here: https://gamecocksonline.com/gameday/football/USC Concerts: In Advance at the Colonial Life Arena and Day of the Show at the Bignon Gameday Center Ticket Office: https://www.coloniallifearena.com/

When did Williams-Brice Stadium open?

Williams-Brice Stadium opened in 1934.

Which teams or companies are based at Williams-Brice Stadium?

Williams-Brice Stadium is the home of South Carolina Gamecocks.